The interface of a gas pump should be straightforward to use, but often they are quite complicated. DW set out to significantly improve the fueling experience by way of a redesign that included the layout, nozzle boots, sheet metal housing and canopy, with the goal of creating a more intuitive system to use. The softer aesthetic is more inviting and the central transaction area improves customer throughput by 13%, helping to accelerate your trip through the pumps. The canopy design offers many options that allow retailers to customize the graphic content and brand identity for their business.
